![](https://freight.cargo.site/t/original/i/f0ae48e9e70a3d569e56382983852c98698c022f3eb69af96ed1e7b216203547/TEST_Artboard-10.jpg)
![](https://freight.cargo.site/t/original/i/997099084803467301a456fd92fb5107184fb69a7d49411932cb62eff91f59e8/TEST_Artboard-20.jpg)
Dunkin’—
Now on a first name basis, the rebrand of Dunkin’ Donuts comes with a shortened name, two new custom typefaces, and a lot more energy. We disassembled and rebuilt the brand based on the Frankfurter logo from 1976 and brought a lot more flavor to a dated identity.
![](https://freight.cargo.site/t/original/i/5c698262717e7618d32a62524b66b1dd07ff3e5f6b7d457a39042f8c6f1ab35c/TEST_Artboard-30.jpg)
![](https://freight.cargo.site/t/original/i/8038787e9cae52f24db8db2eaa38fab52857eef131208c6d380ed97c2971f408/GbtW_Dunkin_Hero_Cups.jpeg)
![](https://freight.cargo.site/t/original/i/91b7c7ce4cba7067ae88571d23a9b89fed787f2a56b393cdbfbb608f77932106/GbtW_Dunkin_ARoD_Rubus.jpg)
![](https://freight.cargo.site/t/original/i/51a3b63e8201056018119a8a12f9105387b243688e7f7300a88e85ff683d5855/GbtW_Dunkin_ARoD.jpg)
![](https://freight.cargo.site/t/original/i/cf8baa84298e2bb96e2b3f6412d365a681ef13ab3b04fd9b7f1e121b8cb8e2d1/GbtW_Dunkin_LineUp2.jpeg)
![](https://freight.cargo.site/t/original/i/585ef82251ffb9ffb0c22aa387488d01a72d455c15c6126642bf763663e95279/GbtW_Dunkin_Logo_Suite.jpg)
![](https://freight.cargo.site/t/original/i/cc32d67245218d7c3d1c6346d39be351b4ae9e02a0dae8729c65b2cffab30ff8/GbtW_Dunkin_Cup_Show.jpeg)
![](https://freight.cargo.site/t/original/i/aeb2078dc4f9d4c1aba7864b8af2225a3f20066f3f4f954c7b533fcb22f2d703/GbtW_Dunkin_OOH_1.jpg)
![](https://freight.cargo.site/t/original/i/f54789b1b87a0f9b6fdfb984c7960d2be5b4ddfa9fbeb3df9b40dc8d2c6e5223/GbtW_Dunkin_Sans_Display.jpg)
![](https://freight.cargo.site/t/original/i/f7efff91d1efb4fff7dc006d9f02b67e270ba2cc130b9bade73a327f803a280a/GbtW_Dunkin_Sans_Book.jpg)
![](https://freight.cargo.site/t/original/i/f52168c98b2d51790903871dcc1b351ceab1f8008a23b8fef90633f09a2716c1/GbtW_Dunkin_Serif_Bold.jpg)
![](https://freight.cargo.site/t/original/i/002c4a6561d9ae472d9127ee1dfe7a4ae33fe52f20d57cf840867ba5ac2f44eb/GbtW_Dunkin_CloseUp_Messy.jpeg)
![](https://freight.cargo.site/t/original/i/3a65aeebec267001c2401674e1a94dc8ff44cbe2775b76fd1ef771f6785fd983/Artboard-20-copy-100.jpg)
![](https://freight.cargo.site/t/original/i/b8d5d26e08256225f7caa1ec7bff5c8e2aa65cb51e8215a8d4f6db7bcd01a1dc/Artboard-20-100.jpg)
![](https://freight.cargo.site/t/original/i/9a661864b81800297c68005fae5937a90462615c459d0386b970eeb21fd42d61/GbtW_Dunkin_Munchkin.jpg)
![](https://freight.cargo.site/t/original/i/715ac5a66f0e77cd2c1866a36a4023332c04f915e69854708d5131530965fcc8/GbtW_Dunkin_Sandwich.jpg)
![](https://freight.cargo.site/t/original/i/df8ffff64f621f5d8a8f07ffa492532ec9d38c1df4b9f53a30bb4204fa8f0f53/Artboard-20-copy-100.jpg)
![](https://freight.cargo.site/t/original/i/c7f73561505d9025783396809f56880d76291f60b4eef6869d164629df6453ef/Artboard-20-100.jpg)
![](https://freight.cargo.site/t/original/i/65475d04c5fb16d053547d207f128fa3a8911835d8ebd7719145ebbecb531edc/GbtW_Dunkin_Wildpostings.jpg)
![](https://freight.cargo.site/t/original/i/09685ada61b3c8c0249450bedccfd199ce9ea1b36dfb05e31fcaf23666e637a0/GbtW_Dunkin_Hero_Cold.jpg)
![](https://freight.cargo.site/t/original/i/96ba919181bb4bb9ba2df4b2e6ca14303963d2e99f187f8e2f8fa214d2a28642/GbtW_Dunkin_DonutFries.jpg)
![](https://freight.cargo.site/t/original/i/2552f75f39d8a0336dbf77da52d83ee5adf36b0ea6e37fafc5335c2d4cfbd155/GbtW_Dunkin_WickedSmall.jpg)
![](https://freight.cargo.site/t/original/i/7e6a15aa807adb9d8bc46c289c9f0c26eb96a72b0a47ec4417fd2bff88d3ad91/10_Dunkin_DonutBox.gif)
![](https://freight.cargo.site/t/original/i/f62abed987f2c5d9877b872d62dbedba77148af7091814d2e151aecee23e071d/GbtW_Dunkin_Shirt_Stack.jpg)