Anthony Cappetta
(aka) Gathered by the Way
Explore Minnesota—
While Working at Colle McVoy, we built the #onlyinmn campaign. Since Minnesota isn't known from anything in particular, besides the freezing temperatures, we decided to look to the little moments that make the state so unique. With Over 46k contributions to the hash tag and more pouring in everyday, the campaign has seen unprecedented success for the state's tourism.